ROI News

It’s hard to think of an industry that wasn’t affected by the pandemic. Whether that meant shifting business models, making difficult decisions about furloughs and layoffs, recalculating budgets, or trading in conference rooms for dining tables, we had to make adjustments that made sense for our business needs.    When planning ahead for the new

After being on the road a lot through 2019 presenting at planning conferences and talking to hundreds of industry practitioners, I have come to a simple realization: we have accepted and implemented some poor planning habits in our industry that prevent us from producing accurate and achievable plans, faster.   If the overarching objective of