In these days of uncertain climate conditions, obvious weather changes attributed to climate change, and a drive in all sectors to achieve controlled CO2 emissions as quickly as possible, companies are making vows to improve, setting deadlines for internal and supplier acceptance, and generally promising to do better for the environment. But how can we be sure our suppliers are onboard with these challenges?
A company register for sustainability is being established by a Berlin-based start-up, ecosearch, that will enable companies to communicate their sustainability efforts to consumers. In times of climate change, ecosearch demands more transparency from companies regarding their sustainability. The goal is to create a foundation for ecologically responsible decisions not only for consumers, but also for potential business partners.
The company aims to turn sustainability into an attractive competitive advantage. To achieve this, it provides individual company profiles that give users a quick overview of the companies’ sustainability performance. To build the company profiles, ecosearch collects data from publicly available data sources.
In addition, the new beta version enables companies to edit their profiles independently. For this purpose, ecosearch and the Technical University of Berlin, developed an artificial intelligence-based algorithm to prevent attempts of “greenwashing.” Since companies often do not have to comply with clearly defined criteria when publishing sustainability reports, their information is not comparable among each other. Ecosearch solves this problem by standardizing company communications through categories. Based on the Sustainable Development Goals, companies can easily show off their future goals.
Whether one is purchasing products, selecting a new supplier, making investment decisions, or choosing a new employer, sustainable decisions requires that company data be communicated transparently. Ecosearch acts as a mediating platform between business, politics, and the final consumer. The platform’s target audience are marketing and sustainability managers who aim to save money and time by centralizing their communication.
Original Article: https://constructech.com/how-sustainable-is-your-company/
